My name is Troy Soderberg and I have been a graphic artist and web designer for more than ten years. At the beginning of my career, my time seemed evenly split between designing for print and developing for the web, however it's the latter which has always seemed more engaging to me. The tools and features of the Internet are ever-changing, and the communities and interactivity have made an otherwise static medium a dynamic one. Progress may have made my job easier (and at times a little harder), but it's certainly kept things interesting. In spite of my inclination toward web design, I consider myself a generalist and try to approach my work holistically.

I've been responsible for numerous projects of varying complexity and size. But whether it's a small one-page presentation such as this one or a large database-driven site, the process begins with organization. My commercial layouts favor clean and open foundations which place the focus on the content rather than its packaging. I believe that the purpose of graphic and web design is to deliver a message or tool in a way that the audience finds easy to use and does so with as few distractions as possible.

Design can certainly incorporate glitz and eye-catching appeal, but not every project will be a banner ad or magazine advertisement, competing with other sponsors for viewership. Visual devices that successfully grab someone's attention won't be of much use if they don't have a message coupled with them. Have you ever watched a commercial that had a fantastic gimmick, but couldn't remember the product or service one minute after seeing it? Once you have your audience's attention, what impression do you want to leave? A sound design helps you answer that question. (And this is the part where I add my haughty comments about how I'm the guy that can create that for you.)

View my résumé (pdf)

Here are some examples of sites and supplemental artwork that I have created recently.

Over the course of my career, I have been responsible for the creation of print ads, brochures, web site development, media kits, screen-printed t-shirts, custom computer case paint jobs, newspapers, promotional goods, embroidery, books, road maps, posters, and long-winded displays of credentials. Some of those projects have been exceptionally engaging and others have been remarkably frustrating. Each one of them though has either taught me a lesson, has helped me become better at what I do, or has refined my perspective on how I do it.

After more than a decade of creating art and design, I've found that my education is still continuing and has no end in site. There are lessons everywhere, and there is almost nothing that doesn't hold some fascination for me. I'm not a true polymath, but I enjoy learning about languages, cultures, philosophy, history, and all things related to technology.

Thank you for visiting my page.